A dedicated IP address ensures that you'll have a unique numeric identifier on the Internet and that it will not be shared with other people's sites or applications as it happens with a shared web hosting account. There are lots of uses for a dedicated IP - for example, when an SSL certificate is needed in the event that you have an online store and you want to accept online payments or if you have a login form and you want the info that users submit to be encrypted. A dedicated IP address may also be used for other apps, like a VoIP server, for example. Moreover, it'll give more credibility and protection to your Internet sites, as a network flood to a shared IP shall not have any effect on your dedicated IP. If you host your Internet sites with us and you have your own server, you'll be able to get one or a number of dedicated IP addresses with only a couple of clicks and to use them just in case you cannot use the IP included with the server.